NEW MUSEUM(S)

Italy (2018) 45 min.

Director: Francesca Molteni

Corporate Museums and Archives are shared repositories of knowledge experience and enjoyment that, through conservation and valorization of documents, iconographic materials, objects, products and machineries, tell the story of the companies and their protagonists.

It’s the Italy of endless innovation.

It’s the culture of making as manifested in papers and objects, which thus becomes an icon, a paradigm for quality, beauty, and meaning.

It’s the process with the product.