PLAKAT – THE BIRTH OF MODERN ADVERTISING

Italy 2018, 54 min.

Directed by Adolfo Conti

Instituto Italiano di Cultura Sofia

A century ago, a unique group of artistic talents in Germany initiated the golden age of commercial art and design. The life and soul of the group was Hans Sachs, the greatest collector of posters in the world: 12 500 pieces!
In 1905 the first modern advertising poster was created, the Plakatstil was born.
Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three artists who revolutionized the approach to advertising and left us a heritage of ideas that are still valid today.
They turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art.
Each of them created a style of his own, each of them came up with original solutions, each of them made different choices in their lives.

Through their works and their destinies, we will tell the story of the birth of modern advertising.

Festivals:

  • The Fine Arts Film Festival, Venice, United States, 2018

G8 15.04, 20:15
Lumiere Lidl 18.04, 20:30
Cinema House 21.04, 14:00
Contemporary Space – Varna 05.04, 20:30

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